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by Gorn, Gerald J. in Journal of consumer research : JCR : an interdisciplinary journal Vol. 11, No. 2 (1984), p. 719-727
...2488978 2488978 ger GBVCP eng Gorn, Gerald J. The Impact of Comparative Advertising on Perception...

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    by Gorn, Gerald J. in Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology Vol. 2, No. 3 (1993), p. 237-256
    ...1480228 1480228 ger GBVCP eng Gorn, Gerald J. Mood, Awareness, and Product Evaluation Elektronische...

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      by Gorn, Gerald J. in Journal of marketing research : JMR Vol. 41, No. 2 (2004), p. 215-225
      ...30162328 30162328 ger GBVCP eng Gorn, Gerald J. Waiting for the Web: How Screen Color Affects Time...

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        by Gorn, Gerald J. in Marketing letters : a journal of research in marketing Vol. 2, No. 2 (1991), p. 99-110
        ...40216206 40216206 ger GBVCP eng Gorn, Gerald J. The Impact of Free and Exaggerated Prices on...

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          by Gorn, Gerald J. in Child development Vol. 47, No. 1 (1976), p. 277-280
          ...10.2307/1128313 doi 1128313 1128313 ger GBVCP eng Gorn, Gerald J. The Role of Educational...

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            by Gorn, Gerald J. in Management science : journal of the Institute for Operations Research and the Management Sciences Vol. 43, No. 10 (1997), p. 1387-1400
            ...2634413 2634413 ger GBVCP eng Gorn, Gerald J. Effects of Color As an Executional Cue in Advertising...

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              by Gorn, Gerald J. in Journal of consumer research : JCR : an interdisciplinary journal Vol. 4, No. 2 (1977), p. 86-88
              ...2488714 2488714 ger GBVCP eng Gorn, Gerald J. The Impact of Television Advertising on Children from...

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                by Gorn, Gerald J. in Journal of consumer research : JCR : an interdisciplinary journal Vol. 11, No. 4 (1985), p. 962-967
                ...2489221 2489221 ger GBVCP eng Gorn, Gerald J. The Effects of Commercials for Adult Products on...

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                  by Gorn, Gerald J. in Journal of marketing : JM Vol. 46, No. 1 (1982), p. 94-101
                  ...10.2307/1251163 doi 1251163 1251163 ger GBVCP eng Gorn, Gerald J. The Effects of Music in...

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                    by Gorn, Gerald J. in Journal of consumer research : JCR : an interdisciplinary journal Vol. 35, No. 1 (2008), p. 36-49
                    ...10.1086/529533 doi 25160349 JCR350114 25160349 ger GBVCP eng Gorn, Gerald J. Babyfaces, Trait...

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                      by Gorn, Gerald J. in Journal of consumer research : JCR : an interdisciplinary journal Vol. 9, No. 2 (1982), p. 200-205
                      ...2489129 2489129 ger GBVCP eng Gorn, Gerald J. Behavioral Evidence of the Effects of Televised Food...

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                        by Gorn, Gerald J. in Journal of consumer research : JCR : an interdisciplinary journal Vol. 6, No. 4 (1980), p. 421-424
                        ...2488743 2488743 ger GBVCP eng Gorn, Gerald J. Children's Responses to Repetitive Television...

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                          by Gorn, Elliott J. in Journal of sport history Vol. 25, No. 3 (1998), p. 578-579
                          ...43609549 43609549 ger GBVCP eng Gorn, Elliott J. Gems, Gerald R.: Windy City Wars: Labor, Leisure...

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                            by Sengupta, Jaideep in Journal of marketing research : JMR Vol. 39, No. 2 (2002), p. 186-201
                            ... authors discuss theoretical and managerial implications of these findings. research-article Gorn, Gerald J...

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                              by Goldberg, Marvin E. in Journal of consumer research : JCR : an interdisciplinary journal Vol. 14, No. 3 (1987), p. 387-403
                              ... those viewing informational commercials. research-article Gorn, Gerald J. verfasserin aut in Journal of...

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                                by Goldberg, Marvin E. in Journal of consumer research : JCR : an interdisciplinary journal Vol. 5, No. 1 (1978), p. 22-29
                                ...-article Gorn, Gerald J. verfasserin aut in Journal of consumer research : JCR : an interdisciplinary...

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                                  by Tse, David K. in Journal of international marketing : JIM Vol. 1, No. 1 (1993), p. 57-76
                                  ... for marketing managers in their global product strategy. research-article Gorn, Gerald J. verfasserin...

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                                    by Goldberg, Marvin E. in Journal of consumer research : JCR : an interdisciplinary journal Vol. 1, No. 2 (1974), p. 69-75
                                    ..., Gerald J. verfasserin aut in Journal of consumer research : JCR : an interdisciplinary journal Oxford...

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                                      by Goldberg, Marvin E. in Journal of consumer research : JCR : an interdisciplinary journal Vol. 5, No. 2 (1978), p. 73-81
                                      .... research-article Gorn, Gerald J. verfasserin aut Gibson, Wendy verfasserin aut in Journal of consumer...

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                                        by Sengupta, Jaideep in Journal of marketing research : JMR Vol. 39, No. 2 (2002), p. 186-201
                                        ...: Effects of Element Omission on Subsequent Recall Sengupta, Jaideep Gorn, Gerald J. in Journal of marketing...
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