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Showing 1 - 20 of 87 for search: 'Aaker, David A', query time: 0.2s
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by Aaker, David A. in California management review Vol. 36, No. 2 (1994), p. 114-133
...10.2307/41165748 doi 41165748 41165748 ger GBVCP eng Aaker, David A. Building a Brand: The Saturn...

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    by Aaker, David A. in Journal of marketing research : JMR Vol. 12, No. 1 (1975), p. 37-45
    ...10.2307/3150656 doi 3150656 3150656 ger GBVCP eng Aaker, David A. ADMOD: An Advertising Decision...

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      by Aaker, David A. in Journal of marketing research : JMR Vol. 17, No. 2 (1980), p. 237-244
      ...10.2307/3150934 doi 3150934 3150934 ger GBVCP eng Aaker, David A. On Using Response Latency to...

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        by Aaker, David A. in Academy of Management journal Vol. 30, No. 2 (1987), p. 277-296
        ...256274 256274 ger GBVCP eng Aaker, David A. The Role of Risk in Explaining Differences in...

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          by Aaker, David A. in Journal of advertising Vol. 11, No. 1 (1982), p. 31-48
          ...4188386 4188386 ger GBVCP eng Aaker, David A. Is Life-Style Research Limited in Its Usefulness to...

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            by Aaker, David A. in Journal of marketing research : JMR Vol. 9, No. 2 (1972), p. 160-167
            ...10.2307/3149949 doi 3149949 3149949 ger GBVCP eng Aaker, David A. A Measure of Brand Acceptance...

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              by Aaker, David A. in Interfaces Vol. 3, No. 4 (1973), p. 17-31
              ...25059018 25059018 ger GBVCP eng Aaker, David A. Management Science in Marketing: The State of the...

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                by Aaker, David A. in Journal of marketing research : JMR Vol. 19, No. 1 (1982), p. 116-125
                ...10.2307/3151536 doi 3151536 3151536 ger GBVCP eng Aaker, David A. Modeling Advertising-Sales...

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                  by Aaker, David A. in Journal of marketing research : JMR Vol. 13, No. 3 (1976), p. 318
                  ...10.2307/3150757 doi 3150757 3150757 ger GBVCP eng Aaker, David A. Keppel, Geoffrey: Design and...

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                    by Aaker, David A. in Journal of marketing research : JMR Vol. 25, No. 4 (1988), p. 411
                    ...10.2307/3172955 doi 3172955 3172955 ger GBVCP eng Aaker, David A. Kish, Leslie: Statistical Design...

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                      by Aaker, David A. in Journal of marketing : JM Vol. 49, No. 2 (1985), p. 47-57
                      ...10.2307/1251564 doi 1251564 1251564 ger GBVCP eng Aaker, David A. Causes of Irritation in...

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                        by Aaker, David A. in California management review Vol. 51, No. 1 (2008), p. 144-156
                        ...10.2307/41166473 doi 41166473 41166473 ger GBVCP eng Aaker, David A. Marketing in a Silo World: The...

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                          by Aaker, David A. in Strategic management journal Vol. 7, No. 5 (1986), p. 409-421
                          ...2486057 2486057 ger GBVCP eng Aaker, David A. The Perils of High-Growth Markets Elektronische...

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                            by Aaker, David A. in Management science : journal of the Institute for Operations Research and the Management Sciences Vol. 19, No. 6 (1973), p. 593-603
                            ...2629189 2629189 ger GBVCP eng Aaker, David A. Toward a Normative Model of Promotional Decision...

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                              by Aaker, David A. in California management review Vol. 25, No. 2 (1983), p. 76-83
                              ...10.2307/41165007 doi 41165007 41165007 ger GBVCP eng Aaker, David A. Organizing a Strategic...

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                                by Aaker, David A. in Journal of consumer research : JCR : an interdisciplinary journal Vol. 12, No. 4 (1986), p. 365-381
                                ...254299 254299 ger GBVCP eng Aaker, David A. Warmth in Advertising: Measurement, Impact, and...

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                                  by Aaker, David A. in Journal of marketing : JM Vol. 39, No. 4 (1975), p. 16-23
                                  ...10.2307/1250591 doi 1250591 1250591 ger GBVCP eng Aaker, David A. Interactive Marketing Models...

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                                    by Aaker, David A. in Journal of marketing : JM Vol. 47, No. 1 (1983), p. 118-122
                                    ...10.2307/3203433 doi 3203433 3203433 ger GBVCP eng Aaker, David A. Unit Pricing Ten Years Later: A...

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                                      by Aaker, David A. in California management review Vol. 26, No. 3 (1984), p. 167-175
                                      ...10.2307/41165087 doi 41165087 41165087 ger GBVCP eng Aaker, David A. How To Select A Business...

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                                        by Aaker, David A. in Journal of marketing research : JMR Vol. 31, No. 2 (1994), p. 191-201
                                        ...10.2307/3152193 doi 3152193 3152193 ger GBVCP eng Aaker, David A. The Financial Information Content...

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