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Published 1964
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    by Edelman, Benjamin in Journal of marketing research : JMR Vol. 53, No. 6 (2016), p. 881
    ..., Ill : Assoc Vol. 53, No. 6 (2016), p. 881 53:6<881 (DE-601)129546321 0022-2437 http://dx.doi.org/10...
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      by Niladri Syam in Journal of marketing research : JMR Vol. 53, No. 2 (2016), p. 199
      ..., No. 2 (2016), p. 199 53:2<199 (DE-601)129546321 0022-2437 http://search.proquest.com/docview...
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        by Shen, Hao in Journal of marketing research : JMR Vol. 53, No. 5 (2016), p. 745
        ... (2016), p. 745 53:5<745 (DE-601)129546321 0022-2437 http://dx.doi.org/10.1509/jmr.14.0563 Volltext http...
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          by Sussman, Abigail B in Journal of marketing research : JMR Vol. 53, No. 5 (2016), p. 790
          ... : Assoc Vol. 53, No. 5 (2016), p. 790 53:5<790 (DE-601)129546321 0022-2437 http://search...
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            by Gorn, Gerald J. in Journal of marketing research : JMR Vol. 41, No. 2 (2004), p. 215-225
            ... (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV_ILN_21 GBV...
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              by Novak, Thomas P. in Journal of marketing research : JMR Vol. 30, No. 3 (1993), p. 267-287
              ... (1993), p. 267-287 30:3<267-287 (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11...
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                by Bell, David R. in Journal of marketing research : JMR Vol. 35, No. 3 (1998), p. 352-369
                ... research : JMR Chicago, Ill : Assoc Vol. 35, No. 3 (1998), p. 352-369 35:3<352-369 (DE-601)129546321 0022...
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                  by Cooke, Alan D.J. in Journal of marketing research : JMR Vol. 39, No. 4 (2002), p. 488-497
                  ... Chicago, Ill : Assoc Vol. 39, No. 4 (2002), p. 488-497 39:4<488-497 (DE-601)129546321 0022-2437 OLC...
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                    by Kivetz, Ran in Journal of marketing research : JMR Vol. 40, No. 4 (2003), p. 454-467
                    ...-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV_ILN_21 GBV_ILN_22...
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                      in Journal of marketing research : JMR Vol. 48, No. 6 (2011), p. 1074-1074
                      ... (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV_ILN_21 GBV...
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                        by Dawar, Niraj in Journal of marketing research : JMR Vol. 37, No. 2 (2000), p. 215-226
                        ...)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24...
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                          by Galak, Jeff in Journal of marketing research : JMR Vol. 48 (2011), p. S130
                          ... : JMR Chicago, Ill : Assoc Vol. 48 (2011), p. S130 48:SPECI<S130 (DE-601)129546321 0022-2437 OLC SYSFLAG...
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                            by Dubois, David in Journal of marketing research : JMR Vol. 48, No. 6 (2011), p. 1020-1033
                            ... 48:6<1020-1033 (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12...
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                              by Li, Shibo in Journal of marketing research : JMR Vol. 48, No. 4 (2011), p. 683-701
                              ... research : JMR Chicago, Ill : Assoc Vol. 48, No. 4 (2011), p. 683-701 48:4<683-701 (DE-601)129546321 0022...
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                                in Journal of marketing research : JMR Vol. 48, No. 4 (2011), p. 607-633
                                ... (2011), p. 607-633 48:4<607-633 (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11...
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                                  in Journal of marketing research : JMR Vol. 38, No. 3 (2001), p. II
                                  ...:3<II (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV_ILN_21 GBV...
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                                    by Bergen, Mark in Journal of marketing research : JMR Vol. 34, No. 3 (1997), p. 357-369
                                    ... Chicago, Ill : Assoc Vol. 34, No. 3 (1997), p. 357-369 34:3<357-369 (DE-601)129546321 0022-2437 OLC...
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                                      by Dillon, William R. in Journal of marketing research : JMR Vol. 38, No. 4 (2001), p. 415-429
                                      ... Chicago, Ill : Assoc Vol. 38, No. 4 (2001), p. 415-429 38:4<415-429 (DE-601)129546321 0022-2437 OLC...
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                                        by Aaker, David A. in Journal of marketing research : JMR Vol. 38, No. 4 (2001), p. 485-493
                                        ...-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV_ILN_21 GBV_ILN_22...
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