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by Dacin, Peter A. in Journal of marketing research : JMR Vol. 31, No. 2 (1994), p. 229-242
... Chicago, Ill : Assoc Vol. 31, No. 2 (1994), p. 229-242 31:2<229-242 (DE-601)129546321 0022-2437 OLC...
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    by Kalwani, Manohar U. in Journal of marketing research : JMR Vol. 31, No. 1 (1994), p. 65-75
    ..., No. 1 (1994), p. 65-75 31:1<65-75 (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV...
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      by Martin Schleicher in Journal of marketing research : JMR Vol. 53, No. 1 (2016), p. 46
      ... : Assoc Vol. 53, No. 1 (2016), p. 46 53:1<46 (DE-601)129546321 0022-2437 http://search...
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        by Jordan Etkin in Journal of marketing research : JMR Vol. 52, No. 3 (2015), p. 394-406
        ...)129546321 0022-2437 http://dx.doi.org/10.1509/jmr.14.0130 Volltext http://search.proquest.com/docview...
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          by Harald J Van Heerde in Journal of marketing research : JMR Vol. 52, No. 5 (2015), p. 674
          ... Vol. 52, No. 5 (2015), p. 674 52:5<674 (DE-601)129546321 0022-2437 http://search.proquest.com/docview...
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            by Lisa A Cavanaugh in Journal of marketing research : JMR Vol. 52, No. 5 (2015), p. 657
            ... : Assoc Vol. 52, No. 5 (2015), p. 657 52:5<657 (DE-601)129546321 0022-2437 http://search...
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              by Cohen, Morris A. in Journal of marketing research : JMR Vol. 34, No. 1 (1997), p. 117-129
              ... (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV_ILN_21 GBV...
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                by Datar, Srikant in Journal of marketing research : JMR Vol. 34, No. 1 (1997), p. 36-49
                ...:1<36-49 (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV_ILN_21...
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                  by Wang, Danny T in Journal of marketing research : JMR Vol. 50, No. 5 (2013), p. 627-643
                  ... Chicago, Ill : Assoc Vol. 50, No. 5 (2013), p. 627-643 50:5<627-643 (DE-601)129546321 0022-2437 OLC...
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                    by Lambrecht, Anja in Journal of marketing research : JMR Vol. 50, No. 5 (2013), p. 561-576
                    ... research : JMR Chicago, Ill : Assoc Vol. 50, No. 5 (2013), p. 561-576 50:5<561-576 (DE-601)129546321 0022...
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                      by Urban, Glen L. in Journal of marketing research : JMR Vol. 34, No. 1 (1997), p. 143-153
                      ... (1997), p. 143-153 34:1<143-153 (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11...
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                        by Ramaswamy, Venkatram in Journal of marketing research : JMR Vol. 33, No. 3 (1996), p. 337-350
                        ...-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV_ILN_21 GBV_ILN_22...
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                          by Thomas, Manoj in Journal of marketing research : JMR Vol. 46, No. 1 (2009), p. 81-91
                          ...-91 46:1<81-91 (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV...
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                            by DeSarbo, Wayne S. in Journal of marketing research : JMR Vol. 38, No. 2 (2001), p. 244-253
                            ...)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24...
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                              by Page Winterich, Karen in Journal of marketing research : JMR Vol. 48, No. 5 (2011), p. 855-869
                              ...:5<855-869 (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_12 GBV_ILN_21...
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                                in Journal of marketing research : JMR Vol. 47, No. 1 (2010), p. 157-173
                                .... 47, No. 1 (2010), p. 157-173 47:1<157-173 (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC...
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                                  by Edwards, Yancy D. in Journal of marketing research : JMR Vol. 40, No. 3 (2003), p. 321-334
                                  ... : Assoc Vol. 40, No. 3 (2003), p. 321-334 40:3<321-334 (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV...
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                                    by Rubin, Donald B. in Journal of marketing research : JMR Vol. 41, No. 4 (2004), p. 390-391
                                    .... 41, No. 4 (2004), p. 390-391 41:4<390-391 (DE-601)129546321 0022-2437 OLC SYSFLAG_A GBV_OLC SSG-OLC...
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                                      by Bronnenberg, Bart J. in Journal of marketing research : JMR Vol. 39, No. 1 (2002), p. 1-17
                                      ... marketing research : JMR Chicago, Ill : Assoc Vol. 39, No. 1 (2002), p. 1-17 39:1<1-17 (DE-601)129546321...
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                                        by Zhao, Yi in Journal of marketing research : JMR Vol. 46, No. 4 (2009), p. 506-517
                                        ... Chicago, Ill : Assoc Vol. 46, No. 4 (2009), p. 506-517 46:4<506-517 (DE-601)129546321 0022-2437 OLC...
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