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Risikomanagement unter Marketinggesichtspunkten

1st Person: Bielefeldt, Jonas
Type of Publication: Paper
Language: German
Published: Hochsch., Fachbereich Wirtschaft 2010
Series: Wismarer Diskussionspapiere
Keywords: Risikomanagement
Marketing
Markenpolitik
Kriminalität
Deutschland
Risk management
Marketing
Brand management
Germany
Online: https://www.econstor.eu/bitstream/10419/39177/1/621632325.pdf

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