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Women Owned Businesses and Bank Switching: The Role of Customer Service

1st Person: Coleman, Susan
Additional Persons: Carsky, Mary
Type of Publication: Article
Language: English
Published: JAI Press 1996
Online: https://www.econstor.eu/bitstream/10419/114696/1/jef-1996-05-1-f-coleman.pdf
id
oai_econstor.eu_10419-114696
recordtype
econstor
institution
MPG
collection
ECONSTOR
title
Women Owned Businesses and Bank Switching: The Role of Customer Service
spellingShingle
Women Owned Businesses and Bank Switching: The Role of Customer Service
Coleman, Susan
title_short
Women Owned Businesses and Bank Switching: The Role of Customer Service
title_full
Women Owned Businesses and Bank Switching: The Role of Customer Service
title_fullStr
Women Owned Businesses and Bank Switching: The Role of Customer Service
title_full_unstemmed
Women Owned Businesses and Bank Switching: The Role of Customer Service
title_sort
Women Owned Businesses and Bank Switching: The Role of Customer Service
format
electronic Article
format_phy_str_mv
Article
publisher
JAI Press
publishDate
1996
language
English
author
Coleman, Susan
author2
Carsky, Mary
author2Str
Carsky, Mary
description
The number of businesses owned and operated by women is increasing rapidly, and women owned businesses are becoming a powerful economic force. It is estimated that half of the businesses in this country will be owned and operated by women by the year 2,000. This article describes research conducted on women owned small businesses and the nature of their banking relationships. Findings revealed that over 90% of those surveyed used banking products. A surprisingly high percentage of the women surveyed had switched banks. Major reasons for switching included poor customer service, an arrogant and condescending attitude on the part of bank personnel, and errors and mistakes. These results suggest opportunities for bank managers to improve the quality of their interactions with women business owners, a growing segment of the market.
url
https://www.econstor.eu/bitstream/10419/114696/1/jef-1996-05-1-f-coleman.pdf
journal
Journal of Entrepreneurial and Small Business Finance
journalStr
Journal of Entrepreneurial and Small Business Finance
Journal of Entrepreneurial and Small Business Finance
issn
1057-2287
up_date
2018-10-18T02:30:27.461Z
_version_
1614628605010116609

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