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Fake Qualities: Assessing the Value of Counterfeit Goods

This chapter provides insight into how consumers of counterfeit fashion and fashion accessories attribute qualities to fashion fakes and what these qualities are.Results from qualitative interviews with German counterfeit consumers are used to develop and illustrate the author’s theoretical... Full description

1st Person: Wehinger, Frank
Source: in: Constructing Quality: The Classification of Goods in Markets (Oxford: Oxford University Press, 2013), p. 268-287
Type of Publication: Article
Published: 2013
Keywords: counterfeiting > value construction > fashion > imagination > consumption
Online: Full text via publisher
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