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Educate or Serve: The Paradox of "Professional Service" and the Image of the West in Legitimacy Battles of Post-Socialist Advertising

This article investigates a puzzle in the rapidly evolving profession of advertising in post-socialist Hungary: young professionals who came of age during the shift to market-driven practices want to produce advertising that is uncompromised by clients and consumers, and to educate others about... Full description

1st Person: Vargha, Zsuzsanna
Source: in: Theory and Society (2010), Vol. 39 (2), p. 203-243
Type of Publication: Article
Published: 2010
Online: Full text via publisher
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