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Achieving requisite variety in customer experience research for improving marketing relationship performances

1st Person: De Villiers, Rouxelle herausgeberin
Additional Persons: Chen, Po-Ju herausgeberin; Bernal, Pedro Mir herausgeberin; Coleman, Linda herausgeberin; Huan, Tung-Cheng herausgeberin; Woodside, Arch G. herausgeberin
Source: Enthalten in International journal of business and economics Vol. 16, No. 2 (2017), p. 127-143
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Type of Publication: Article
Language: English
Published: 2017
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