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Which factors affect the duration of hot topics on social media platforms?

Hot topics, as a common phenomenon on social media platform, play a major role in public opinion. This paper aims to discuss the issues about the duration of hot topics: which factors influence the duration of a hot topic on a social media platform? To answer this question, Cox regression model... Full description

1st Person: Zhao, Jinlou
Additional Persons: Gao, Hongyu; Li, Yongli; Liu, Jiaguo
Source: in Quality & quantity : international journal of methodology Vol. 51, No. 5 (2017), p. 2395-2407
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Type of Publication: Article
Language: English
Published: 2017
Online: Volltext
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