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Design of Search Engine Services: Channel Interdependence in Search Engine Results

The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased... Full description

1st Person: Edelman, Benjamin
Additional Persons: Lai, Zhenyu
Source: in Journal of marketing research : JMR Vol. 53, No. 6 (2016), p. 881
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Type of Publication: Article
Language: English
Published: 2016
Online: Volltext
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