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Knowing when to spend: unintended financial consequences of earmarking to encourage savings

Maintaining savings is an important financial goal. Yet there are times when savings should be spent, such as when people face unavoidable costs, and spending their savings allows them to avoid high interest rate debt. Existing behavioral research has focused on consumer decisions between savings... Full description

1st Person: Sussman, Abigail B
Additional Persons: O'Brien, Rourke L
Source: in Journal of marketing research : JMR Vol. 53, No. 5 (2016), p. 790
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Type of Publication: Article
Language: English
Published: 2016
Online: http://search.proquest.com/docview/1829749643
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