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From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications

1st Person: Dubois, David
Additional Persons: Rucker, Derek D; Tormala, Zakary L
Source: in Journal of marketing research : JMR Vol. 48, No. 6 (2011), p. 1020-1033
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Type of Publication: Article
Published: 2011
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