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The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs

1st Person: Kivetz, Ran
Additional Persons: Simonson, Itamar
Source: in Journal of marketing research : JMR Vol. 40, No. 4 (2003), p. 454-467
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Type of Publication: Article
Published: 2003
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