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RESEARCH NOTES AND COMMUNICATIONS - Marketing the Unfamiliar: The Role of Context and Item- Specific Information in Electronic Agent Recommendations

1st Person: Cooke, Alan D.J.
Additional Persons: Sujan, Harish Sujan Mita; Weitz, Barton A.
Source: in Journal of marketing research : JMR Vol. 39, No. 4 (2002), p. 488-497
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Type of Publication: Article
Published: 2002
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