Katalog GES

RESEARCH NOTES AND COMMUNICATIONS - Marketing the Unfamiliar: The Role of Context and Item- Specific Information in Electronic Agent Recommendations

1st Person: Cooke, Alan D.J.
Additional Persons: Sujan, Harish Sujan Mita; Weitz, Barton A.
Source: in Journal of marketing research : JMR Vol. 39, No. 4 (2002), p. 488-497
More Articles
Type of Publication: Article
Published: 2002
  Search for full text

Similar Items

Cannot find similar records

Library Services

Search Options

Quick links