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RESEARCH NOTES AND COMMUNICATIONS - The Value Relevance of Brand Attitude in High-Technology Markets

1st Person: Aaker, David A.
Additional Persons: Jacobson, Robert
Source: in Journal of marketing research : JMR Vol. 38, No. 4 (2001), p. 485-493
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Type of Publication: Article
Published: 2001
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ISSN: 0022-2437

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