Katalog GES

RESEARCH NOTES AND COMMUNICATIONS - The Value Relevance of Brand Attitude in High-Technology Markets

1st Person: Aaker, David A.
Additional Persons: Jacobson, Robert
Source: in Journal of marketing research : JMR Vol. 38, No. 4 (2001), p. 485-493
More Articles
Type of Publication: Article
Published: 2001
  Search for full text
ISSN: 0022-2437

Similar Items

Cannot find similar records

Library Services

Search Options

Quick links