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Customer involvement and service firm internationalization performance: An integrative framework

To overcome the costs of doing business abroad, researchers have suggested either legitimacy- or efficiency-based solutions. However, both types of solutions still treat host-country customers as external to the theory. We highlight the role of customers in the international professional business... Full description

1st Person: Zhang, Xiao
Additional Persons: Zhong, Weiguo; Makino, Shige
Source: in Journal of International Business Studies Vol. 46, No. 3 (2015), p. 355-380
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Type of Publication: Article
Language: English
Published: 2015
Online: Volltext
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