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Network externalities in online video games: an empirical analysis utilizing online product ratings

Video games have become a major contributor to the USA and global economy. This paper studies network externalities in the online video game industry. Even though network externalities are recognized as a major driver of new product diffusion, testing the existence and the impact of network... Full description

1st Person: Liu, Yong
Additional Persons: Mai, Enping Shirley; Yang, Jun
Source: in Marketing Letters Vol. 26, No. 4 (2015), p. 679-690
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Type of Publication: Article
Language: English
Published: 2015
Online: Volltext
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