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Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

Although an extensive body of research has emerged on marketing in computer-mediated environments, the literature remains fragmented. As a result, insights and findings have accumulated without an overarching framework to provide structure and guidance to the rapidly increasing research stream,... Full description

1st Person: Yadav, Manjit S. verfasserin
Additional Persons: Pavlou, Paul A. verfasserin
Source: in Journal of Marketing Vol. 78, No. 1 (2014), p. 20-40
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Type of Publication: Article
Language: English
Published: 2014
Online: Volltext
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