Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
Although an extensive body of research has emerged on marketing in computer-mediated environments, the literature remains fragmented. As a result, insights and findings have accumulated without an overarching framework to provide structure and guidance to the rapidly increasing research stream,... Full description
| 1st Person: | Yadav, Manjit S. verfasserin |
|---|---|
| Additional Persons: | Pavlou, Paul A. verfasserin |
| Source: |
in Journal of Marketing Vol. 78, No. 1 (2014), p. 20-40  More Articles |
| Type of Publication: | Article |
| Language: | English |
| Published: |
2014 |
| Online: |
Volltext |
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