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The Role of Culture for Pricing Luxury Fashion Brands

The pricing of luxury goods differs considerably from the pricing of regular products. Whereas the purpose of the latter is focused on functionality, the consumption of luxury goods is rather symbolic. Consumers use their symbolic value as a vehicle to sustain their selves and to communicate... Full description

1st Person: Hornig, Tobias verfasserin
Additional Persons: Fischer, Marc verfasserin; Schollmeyer, Thomas verfasserin
Source: in Marketing: Zeitschrift für Forschung und Praxis Vol. 35, No. 2 (2013), p. 118-130
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Type of Publication: Article
Language: German
Published: 2013
Online: Volltext
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