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Educate or serve: the paradox of "professional service" and the image of the west in legitimacy battles of post-socialist advertising

This article investigates a puzzle in the rapidly evolving profession of advertising in post-socialist Hungary: young professionals who came of age during the shift to market-driven practices want to produce advertising that is uncompromised by clients and consumers, and to educate others about... Full description

1st Person: Vargha, Zsuzsanna
Source: in Theory and society : renewal and critique in social theory Vol. 39, No. 2 (2010), p. 203-243
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Type of Publication: Article
Language: English
Published: 2010
Keywords: research-article
Online: Volltext
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