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Economic Theory in Corporate Planning

The microeconomic theory of the firm encompasses classical marginal analysis and modern operations research techniques. Yet, one finds a paucity of explicit application of microeconomics to corporate planning. In this paper we explore the reasons for the seeming void and develop an economic... Full description

1st Person: Burton, Richard M.
Additional Persons: Naylor, Thomas H. verfasserin
Source: in Strategic management journal Vol. 1, No. 3 (1980), p. 249-263
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Type of Publication: Article
Language: English
Published: 1980
Keywords: research-article
Online: Volltext
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