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Marketing and Company Performance: An Examination of Medium Sized Manufacturing Firms in Britain

In recent years several studies have pointed to the importance of marketing to company performance and considerable emphasis has been placed, in Britain, on improving the marketing performance of small and medium-sized enterprises. Based on a mail survey of 231 medium sized manufacturing firms in... Full description

1st Person: Brooksbank, Roger
Additional Persons: Kirby, David A.; Wright, Gillian
Source: in Small Business Economics Vol. 4, No. 3 (1992), p. 221-236
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Type of Publication: Article
Language: English
Published: 1992
Online: Volltext
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