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Visual Context Effects in Web Surveys

There are many examples of context effects in survey measurement. Responses to survey questions can be shaped by the order of questions, the format of response options, the broader survey environment, and so on. For Web surveys, the inclusion of visual images is a trivial design issue, but may... Full description

1st Person: Couper, Mick P.
Additional Persons: Conrad, Frederick G. verfasserin; Tourangeau, Roger verfasserin
Source: in The public opinion quarterly : POQ Vol. 71, No. 4 (2007), p. 623-634
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Type of Publication: Article
Language: English
Published: 2007
Keywords: research-article
Online: Volltext
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