Reply to Commentary: A Reply to "A Comment on 'Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters'"
Liu et al. [Liu, Y., D. S. Putler, C. B. Weinberg. 2004. Is having more channels really better? A model of competition among commercial television broadcasters. Marketing Sci. 23(1) 120-133] examine the television broadcast industry using a model in which profit-maximizing broadcasters seek to... Full description
|1st Person:||Liu, Yong|
|Additional Persons:||Putler, Daniel S.; Weinberg, Charles B.|
in Marketing Science Vol. 25, No. 5 (2006), p. 543-546
|Type of Publication:||Article|