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Reply to Commentary: A Reply to "A Comment on 'Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters'"

Liu et al. [Liu, Y., D. S. Putler, C. B. Weinberg. 2004. Is having more channels really better? A model of competition among commercial television broadcasters. Marketing Sci. 23(1) 120-133] examine the television broadcast industry using a model in which profit-maximizing broadcasters seek to... Full description

1st Person: Liu, Yong
Additional Persons: Putler, Daniel S.; Weinberg, Charles B.
Source: in Marketing Science Vol. 25, No. 5 (2006), p. 543-546
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Type of Publication: Article
Language: English
Published: 2006
Keywords: competition
competitive strategy
entertainment marketing
game theory
market structure
product policy
Online: Volltext
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