Katalog GES

Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters

Competitive behavior in commercial television broadcasting is modeled to examine program choice and the effects of more channels being available on firm strategy. Specifically, broadcasters compete by selecting both the "type" and quality level of a program to offer, but do not compete on price.... Full description

1st Person: Liu, Yong
Additional Persons: Putler, Daniel S.; Weinberg, Charles B.
Source: in Marketing Science Vol. 23, No. 1 (2004), p. 120-133
More Articles
Type of Publication: Article
Language: English
Published: 2004
Keywords: Competition
Competitive strategy
Entertainment marketing
Game theory
Market structure
Product policy
Online: Volltext
  Search for full text



Similar Items

Cannot find similar records

Library Services

Search Options

Quick links