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Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters

Competitive behavior in commercial television broadcasting is modeled to examine program choice and the effects of more channels being available on firm strategy. Specifically, broadcasters compete by selecting both the "type" and quality level of a program to offer, but do not compete on price.... Full description

1st Person: Liu, Yong
Additional Persons: Putler, Daniel S. verfasserin; Weinberg, Charles B. verfasserin
Source: in Marketing science Vol. 23, No. 1 (2004), p. 120-133
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Type of Publication: Article
Language: English
Published: 2004
Keywords: research-article
Competition
Competitive strategy
Entertainment marketing
Game theory
Market structure
Media
Product policy
Online: Volltext
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