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HEV Choice Models as a Search Engine for the Specification of Nested Logit Tree Structures

This paper illustrates how the heteroskedastic extreme value (HEV) model can serve as an effective search engine for identifying appropriate tree structures in hierarchical choice models, particularly the nested logit. This use of the HEV model exploits its ability to estimate unique variances,... Full description

1st Person: Hensher, David A.
Source: in Marketing letters : a journal of research in marketing Vol. 10, No. 4 (1999), p. 339-349
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Type of Publication: Article
Language: English
Published: 1999
Keywords: research-article
nested logit
search engine
choice models
Online: Volltext
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