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Optimal Pricing Strategy for Foreign Market Entry: A Game Theoretic Approach

Given that pricing plays an important role in a company's international competitive strategy, researchers have long argued the need for theory building in the area of international pricing. This study develops an optimal pricing strategy for foreign market entry using a game theoretic framework.... Full description

1st Person: Kim, Young-Han
Additional Persons: Aggarwal, Praveen verfasserin; Ha, Young-Myung verfasserin; Cha, Tai Hoon verfasserin
Source: in Managerial and decision economics : MDE : the international journal of research and progress in management economics Vol. 27, No. 8 (2006), p. 643-653
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Type of Publication: Article
Language: English
Published: 2006
Keywords: research-article
Online: Volltext
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