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Robinson, Patrick J.; Luck, David J.: Promotional Decision Making: Practice and Theory / Westfall, Ralph

1st Person: Westfall, Ralph
Additional Persons: Robinson, Patrick J. rezensierte person; Luck, David J. rezensierte person
Source: in Journal of marketing research : JMR Vol. 2, No. 4 (1965), p. 420-421
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Type of Publication: Article
Language: English
Published: 1965
Keywords: book-review
Online: Volltext
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