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Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

This article uses actual word-of-mouth (WOM) information to examine the dynamic patterns of WOM and how it helps explain box office revenue. The WOM data were collected from the Yahoo Movies Web site. The results show that WOM activities are the most active during a movie's prerelease and opening... Full description

1st Person: Liu, Yong
Source: in Journal of Marketing Vol. 70, No. 3 (2006), p. 74-89
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Type of Publication: Article
Language: English
Published: 2006
Online: Volltext
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