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Invoking Social Comparison to Improve Electronic Brainstorming: Beyond Anonymity

This paper presents a study of electronic brainstorming (EBS) that begins with theory building, tool development, and experimentation, and ends with practical guidance for facilitators and developers. The paper argues that social loafing impairs the productivity of EBS groups, and that social... Full description

1st Person: Shepherd, Morgan M.
Additional Persons: Briggs, Robert O.; Reinig, Bruce A.; Yen, Jerome; Nunamaker,, Jay F.
Source: in Journal of Management Information Systems Vol. 12, No. 3 (1996), p. 155-170
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Type of Publication: Article
Language: English
Published: 1996
Keywords: electronic brainstorming
group creativity
group support systems
social loafing
Online: Volltext
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