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The welfare and equity implications of competition in television broadcasting: the role of viewer tastes

This paper studies the behavior of commercial television broadcasters in markets where the distribution of viewer tastes varies. Our results show that a highly "clustered" market enables the broadcaster to offer a program of a popular type but with lower quality (i.e., lower production values)... Full description

1st Person: Liu, Yong
Additional Persons: Putler, Daniel S. verfasserin; Weinberg, Charles B. verfasserin
Source: in Journal of cultural economics Vol. 30, No. 2 (2006), p. 127-140
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Type of Publication: Article
Language: English
Published: 2006
Keywords: research-article
Online: Volltext
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