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Adversaries of Consumption: Consumer Movements, Activism, and Ideology

This article focuses on consumer movements that seek ideological and cultural change. Building from a basis in New Social Movement (NSM) theory, we study these movements among anti‐advertising, anti‐Nike, and anti‐GE food activists. We find activists’ collective identity linked to an... Full description

1st Person: Kozinets, Robert V.
Additional Persons: Handelman, Jay M. verfasserin
Source: in Journal of consumer research : JCR : an interdisciplinary journal Vol. 31, No. 3 (2004), p. 691-704
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Type of Publication: Article
Language: English
Published: 2004
Keywords: research-article
Cultural Theories and Analysis
Sociological Theories/Analysis
Public Policy Issues
Depth/Long Interviews
Online: Volltext
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