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Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages

A 2× 2× 2 experimental study was conducted to investigate the moderating effect of consumer individual differences in need for cognition (NFC) and source credibility on the processing of framed advertising messages. The authors used a student sample (n=160) and three dependent variables:... Full description

1st Person: Zhang, Yong
Additional Persons: Buda, Richard verfasserin
Source: in Journal of advertising Vol. 28, No. 2 (1999), p. 1-15
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Type of Publication: Article
Language: English
Published: 1999
Keywords: research-article
Online: Volltext
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