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The Need to Monitor Customer Loyalty and Business Risk in the European Insurance Industry

Policy cancellations directly influence daily business operations and have an impact on the risk assumed by insurance companies. In this paper, we describe the reasons why insurance companies should perform customer loyalty and business risk monitoring and develop guidelines for the... Full description

1st Person: Guillen, Montserrat
Additional Persons: Nielsen, Jens Perch; Pérez-Marín, Ana M.
Source: in The Geneva Papers on Risk and Insurance. Issues and Practice Vol. 33, No. 2 (2008), p. 207-218
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Type of Publication: Article
Language: English
Published: 2008
Online: Volltext
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