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Technology/Ideology: How Ideological Fields Influence Consumers’ Technology Narratives

Through a systematic study of consumer narratives, this article models how technology ideologies influence consumer‐level thought, speech, and action. Applying critical discourse analysis and articulation theory approaches, a semiotic square model represents the relations between Techtopian,... Full description

1st Person: Kozinets, Robert V.
Source: in Journal of consumer research : JCR : an interdisciplinary journal Vol. 34, No. 6 (2007), p. 865-881
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Type of Publication: Article
Language: English
Published: 2007
Keywords: research-article
Cultural Theories and Analysis
Symbolic Consumption/Semiotics
Diffusion, Innovation, Technology
Depth/Long Interviews
Online: Volltext
Volltext
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