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Business Project Management and Marketing: Mastering Business Markets

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial... Full description

1st Person: Kleinaltenkamp, Michael [Herausgeber]
Additional Persons: Plinke, Wulff [Herausgeber]; Geiger, Ingmar [Herausgeber]
Type of Publication: Book
Published: Berlin, Heidelberg Springer Berlin Heidelberg 2016
Series: Springer Texts in Business and Economics,
Keywords: Marketing
Project management
Accounting
Organization
Marketing
Project Management
Accounting/Auditing
Organization
Online: Volltext beim Verlag
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