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International marketing: modern and classic papers [Research Reviews]

Geert Hofstede (1983), 'The Cultural Relativity of Organizational Practices and Theories', Journal of International Business Studies, 14 (2), Fall, 75-89 -- Sudhir H. Kale (1991), 'Culture-specific Marketing Communications: An Analytical Approach', International Marketing Review, 8 (2), 18-30 --... Full description

1st Person: Ryans, John K.
Additional Corporate Bodies: Edward Elgar Publishing
Additional Persons: Paliwoda, Stanley J.
Type of Publication: Book
Published: Cheltenham, Glos, UK Edward Elgar 2008
Series: An Elgar reference collection
Keywords: Export marketing
Online: Volltext
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