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Handbook on research in relationship marketing

1. The future evolution of relationship marketing / Jagdish N. Sheth -- 2. Relationship marketing : Berry's insights from the past and for the future / Janet Turner Parish, Sandi Lampo and Kristin Landua -- 3. Relationship benefits research : a synthesis / Dwayne D. Gremler and Kevin P. Gwinner... Full description

1st Person: Deitz, George
Additional Corporate Bodies: Edward Elgar Publishing
Additional Persons: Parish, Janet Turner; Morgan, Robert M.
Type of Publication: Book
Published: Cheltenham Edward Elgar Pub. Ltd 2015
Series: Elgar original reference
Keywords: Relationship marketing
Online: Volltext
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