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Top Down Innovation

This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case... Full description

1st Person: Cronin, Mary J. [editor]
Additional Corporate Bodies: SpringerLink (Online service)
Additional Persons: SpringerLink (Online service)
Type of Publication: Book
Published: Cham Springer International Publishing 2014, 2014
Edition: 1st ed. 2014
Series: SpringerBriefs in Business
Keywords: Business and Management, general
Business
Management
Innovation/Technology Management
Online: Volltext
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