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Quality dimensions in online communities influence purchase intentions

Purpose The purpose of this paper is to examine how quality dimensions in independently owned online brand communities influence purchase intentions via uncertainty reduction and the role of involvement. Design/methodology/approach This work validates the model and hypotheses through... Full description

1st Person: Chung-Yu Wang
Additional Persons: Hsiao-Ching Lee; Li-Wei Wu; Chih-Chung Liu
Source: in Management decision : MD Vol. 55, No. 9 (2017), p. 1984-1998
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Type of Publication: Article
Language: English
Published: 2017
Online: Volltext
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