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Be loyal but not addicted: Effect of online game social migration on game loyalty and addiction

To increase game loyalty but decrease game addiction, this study examines online game social migration and tests the mediating effects of offline social value and maladaptive cognition on the basis of the theory of consumption value and the cognitive behavioral model of pathological Internet use.... Full description

1st Person: Wei, Hua
Additional Persons: Wu, Na; Wang, Tao; Zhou, Zongkui; Cui, Nan; Xu, Lan; Yang, Xue
Source: in Journal of consumer behaviour : an international research review Vol. 16, No. 4 (2017), p. 343-351
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Type of Publication: Article
Language: English
Published: 2017
Online: Volltext
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