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Social media as a resource in SMEs' sales process

Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in upgrading and innovating selling processes by small- and medium-sized enterprises (SMEs) facing complex and rapidly changing market scenarios. Design/methodology/approach To achieve this goal, the paper... Full description

1st Person: Roberta Bocconcelli
Additional Persons: Marco Cioppi; Alessandro Pagano
Source: in The journal of business & industrial marketing Vol. 32, No. 5 (2017), p. 693
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Type of Publication: Article
Language: English
Published: 2017
Online: https://search.proquest.com/docview/1906851220
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