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The role of network relationships in small wineries' internationalization

Purpose This paper aims to examine the role of tourist-generated and other network relationships in small Italian wineries' internationalization. Design/methodology/approach It is based on 14 cases of which four are discussed in detail. All 14 cases are summarized in two tables and analyzed in... Full description

1st Person: Tiia Vissak
Additional Persons: Barbara Francioni; Fabio Musso
Source: in International journal of wine business research : IJWBR Vol. 29, No. 1 (2017), p. 37
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Type of Publication: Article
Language: English
Published: 2017
Online: http://search.proquest.com/docview/1879615646
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