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Social networks, vertical core competencies and sales management in Korea

Purpose The purpose of this paper is to investigate the influence of informal Korean social networks (Yongo) on sales activities in Korea, by focussing in particular on required vertical core competencies. Design/methodology/approach The authors draw on expert interview data gathered in Korea in... Full description

1st Person: Horak, Sven
Additional Persons: Nihalani, Katrin
Source: in Management decision : MD Vol. 54, No. 8 (2016), p. 1929-1946
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Type of Publication: Article
Language: English
Published: 2016
Online: Volltext
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