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Targeting gender: A content analysis of alcohol advertising in magazines

Creating target specific advertising is fundamental to maximizing advertising effectiveness. When crafting an advertisement, message and creative strategies are considered important because they affect target audiences' attitudes toward advertised products. This study endeavored to find... Full description

1st Person: Jung, A-Reum
Additional Persons: Hovland, Roxanne
Source: in Health marketing quarterly Vol. 33, No. 3 (2016), p. 221-18
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Type of Publication: Article
Language: English
Published: 2016
Online: Volltext
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