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Synthesis of City Branding Literature (1988–2014) as a Research Domain

The purpose of this study is to systematically review the city branding literature, organize the subject matters and draw a map of the development and change in the city branding research domain. As a result, city branding literature is categorized under four thematic areas: (1) city branding... Full description

1st Person: Oguztimur, Senay
Additional Persons: Akturan, Ulun
Source: in International journal of tourism research Vol. 18, No. 4 (2016), p. 357-372
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Type of Publication: Article
Language: English
Published: 2016
Online: Volltext
http://onlinelibrary.wiley.com/doi/10.1002/jtr.2054/abstract
http://search.proquest.com/docview/1801519497
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