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Aligning Marketing and Purchasing for new value creation

The objective of this study is to explore how changes in organizing the alignment between Marketing and Purchasing (M&P) might be linked to new value creation. The issue of value creation and the specific role of inter-functional cooperation have been examined in depth in the marketing... Full description

1st Person: Paul Matthyssens
Additional Persons: Roberta Bocconcelli; Alessandro Pagano; Lieven Quintens
Source: in Industrial marketing management : the international journal for industrial and high-tech firms Vol. 52 (2016), p. 60
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Type of Publication: Article
Language: English
Published: 2016
Online: http://search.proquest.com/docview/1765949909
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