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Skimming or Penetration? Strategic Dynamic Pricing for New Products

1st Person: Spann, Martin
Additional Persons: Fischer, Marc; Tellis, Gerard J
Source: in Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences Vol. 34, No. 2 (2015), p. 235-249
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Type of Publication: Article
Language: English
Published: 2015
Online: Volltext
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