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Digital publics: Tracking and reaching them

Even with social media we still have not reached a point where there is a general public in public relations. The challenge, then, is how to identify a broader range of potential recipients -- or a larger public. Rather than the non-existent general public, the authors propose the term "latent... Full description

1st Person: Kenneth D Plowman
Additional Persons: Robert I Wakefield; Beki Winchel
Source: in Public relations review : a global journal of research and comment Vol. 41, No. 2 (2015), p. 272
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Type of Publication: Article
Language: English
Published: 2015
Online: Volltext
http://search.proquest.com/docview/1683612752
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